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Joe Sugg

Stellify Media, the Sony Pictures Television-owned indie and producers of Who Wants to Be A Millionaire..? has partnered with YouTube sensation Joe Sugg and his production company Final Straw Productions, to produce a brand new VR gameshow, Virtually Impossible.

Joe Sugg will launch the game show on his YouTube channel -, as he hosts 12 contestants through a childlike assault course as quickly as possible. All very straightforward except for one catch – all the contestants are in VR and this simple course now becomes their worst nightmare.  From monsters in mazes to terrifying zip wires Joe serves up simple tasks that become Virtually Impossible.

Matthew Worthy, Joint-CEO & Founder of Stellify Media said: “This will be Stellify’s very first YouTube show – which is a big deal for us – and we couldn’t be more excited to be working with Joe”

Joe Sugg said: “Virtually Impossible is an extremely exciting project that we have been developing for some time. It’s amazing to be working with Sony Pictures Television and Stellify Media and finally seeing it all come to fruition. I’m sure it will bring surprise, entertainment and emotion to everyone at home.

The VR has been curated and bespoke built for the project by the cutting-edge immersive tech company, AiSolve Limited, led by the co-founder and tech visionary, Prajay Kamat.

Prajay Kamat said: “Nothing excites us more than being part of a project that is the “first of its kind” so the ideation for the Virtually Impossible concept, a unique game show format, was something right up our street. As the tech partners, it was an amazing experience to work with the creative spearheads, Sony and Stellify Media, to see the vision of bringing the best of immersive tech and digital entertainment together become a reality.”


About Joe Sugg

Joe is a UK based YouTuber, presenter, and author. As of 2021 he has over 25 million followers and is an international star. His videos consist of vlogs, pranks, impressions, and gaming, across his three channels. Joe is the author of the tremendously successful graphic novel series; Username: Evie, which was one of the fastest selling graphic novels of all time. He also wrote, starred and executive produced the travelogue specials ‘Joe and Caspar: Hit the Road' and "Hit the Road USA’, with best friend – Caspar Lee, which set pre-order DVD sales records for Amazon, and both of which are available on Netflix. In 2018, Joe was a finalist on the UK’s largest show; BBC’s ‘Strictly Come Dancing’ and made his West End debut as Ogie in Waitress at the Adelphi Theatre London in Autumn 2019. In 2021 he made his first major acting role in BBC1 drama; 'The Syndicate’.

About Stellify Media

Stellify Media was formed by Kieran Doherty and Matthew Worthy as a joint venture with Sony Pictures Television in 2014.

Stellify is based in Belfast, Northern Ireland and specialises in Entertainment and Factual Entertainment programmes. Shows include Who Wants To Be A Millionaire (ITV), Blind Date (Channel 5), Flinch (Netflix) and Farm To Feast: Best Menu Wins (BBC Northern Ireland and BBCiplayer). 

Stellify Media recently announced they have been accredited as a Living Wage Employer and the award-winning company has featured in Broadcast as one of the Best Places to work in TV in 2019 and 2020.

For further information, please contact:

Stephanie Faber or Tamara Bishopp, Faber & Bishopp / 07753 827777 or  / 07769707010